With experience as a creative partner for one of the world's leading essential brands, doTERRA, I grasp the intricacies of this industry. It's about striking a delicate balance between commercial prowess, innovation, ethics, environmental responsibility, and compelling storytelling.

Purelabs exemplify all the considerations that shape creative strategy. They grasp the essential oils landscape, where "purity" is a term easily linked with products. However, consumers may not always realise the depth of this statement, which encompasses various commercial aspects. This includes forging direct relationships with farmers and communities, upholding fair trade principles, and innovating to ensure product purity. Integrating such purity into the product supply chain is a complex task, but Purelabs navigates it skilfully.