In a world where beauty knows no bounds, the cosmetic industry stands as a beacon of transformation and self-expression. Within this dynamic landscape, where trends evolve at a rapid rate, the essence of a brand's identity becomes paramount. As the industry continues to flourish, the challenge lies not only in creating exceptional products but also in crafting a brand identity that resonates deeply with its audience.

Through meticulous research, thoughtful design iterations, and a deep understanding of tu.'s vision, I embarked on a mission to encapsulate the essence of the brand and translate it into a visual language that speaks volumes. By embracing the core values of authenticity, inclusivity, and empowerment, tu.'s brand identity serves not only as a reflection of its products but also as a catalyst for confidence and self-expression.