I design for impact.
More about me
I design for impact.
More about me
About me
Great design isn’t just beautiful—it’s effective. My process is lean, strategic, and designed to move quickly without sacrificing clarity or creativity. From brand identities to high-impact campaigns and UI design systems, I deliver work that pushes boundaries and drives results. When brands and agencies want more than just production, they turn to me to help them move the work—and the brand—forward.
Approach
01
Discover
This is where I dig deep. I explore the brief, the business, and the barriers. But more importantly, I search for what’s missing—the gaps in perception, opportunity, or connection. My discovery phase isn’t about ticking boxes, it’s about seeing what others don’t. It sets the foundation for work that’s sharper, smarter, and more aligned to where the brand could go.
01
Discover
This is where I dig deep. I explore the brief, the business, and the barriers. But more importantly, I search for what’s missing—the gaps in perception, opportunity, or connection. My discovery phase isn’t about ticking boxes, it’s about seeing what others don’t. It sets the foundation for work that’s sharper, smarter, and more aligned to where the brand could go.
02
Create
Here’s where the vision takes shape. Building from insight, I design with purpose and pace—balancing high-impact ideas with precision and clarity. I push creative thinking beyond expectations, using my instinct and experience to unlock new directions. The result? Work that feels original, relevant, and ready to make an impact.
02
Create
Here’s where the vision takes shape. Building from insight, I design with purpose and pace—balancing high-impact ideas with precision and clarity. I push creative thinking beyond expectations, using my instinct and experience to unlock new directions. The result? Work that feels original, relevant, and ready to make an impact.
03
Align
Design only matters when it moves in the right direction. My final phase ensures every output connects—across teams, channels, and long-term brand goals. I refine and align the work to the original vision, but also to the bigger picture: how the brand looks, feels, and grows from here. This is where creativity becomes a tool for business growth.
03
Align
Design only matters when it moves in the right direction. My final phase ensures every output connects—across teams, channels, and long-term brand goals. I refine and align the work to the original vision, but also to the bigger picture: how the brand looks, feels, and grows from here. This is where creativity becomes a tool for business growth.
My Services
01
Brand Strategy
I help brands see the bigger picture. Through focused strategic thinking, I shape clear foundations that define purpose, sharpen positioning, and create meaningful direction. It’s not about long decks or empty jargon—it’s about unlocking what makes a brand distinct and ensuring every creative decision builds from that core.
02
Brand Development
This is where brands come to life. I design with intent—building bold, cohesive identities that communicate clearly and connect emotionally. Whether it’s starting from scratch or evolving what’s already there, I push the work beyond safe, expected outcomes and into something sharper, smarter, and more memorable.
03
UI Visual Direction
I bridge the space between brand and digital with powerful visual systems that drive consistency and clarity. From design language to interface aesthetics, I elevate the experience across digital touchpoints—fast, flexible, and always on-brand. This isn’t just UI—it’s branded impact.
04
Creative Initiatives
Sometimes, brands and agencies just need a spark—something fresh, unexpected, and refined. I step in to amplify the work, unlock new thinking, and push a creative idea to its highest potential. Whether it’s a campaign, pitch, or rollout, I bring a sharp, focused edge that gets noticed and drives results.
01
Brand Strategy
I help brands see the bigger picture. Through focused strategic thinking, I shape clear foundations that define purpose, sharpen positioning, and create meaningful direction. It’s not about long decks or empty jargon—it’s about unlocking what makes a brand distinct and ensuring every creative decision builds from that core.
02
Brand Development
This is where brands come to life. I design with intent—building bold, cohesive identities that communicate clearly and connect emotionally. Whether it’s starting from scratch or evolving what’s already there, I push the work beyond safe, expected outcomes and into something sharper, smarter, and more memorable.
03
UI Visual Direction
I bridge the space between brand and digital with powerful visual systems that drive consistency and clarity. From design language to interface aesthetics, I elevate the experience across digital touchpoints—fast, flexible, and always on-brand. This isn’t just UI—it’s branded impact.
04
Creative Initiatives
Sometimes, brands and agencies just need a spark—something fresh, unexpected, and refined. I step in to amplify the work, unlock new thinking, and push a creative idea to its highest potential. Whether it’s a campaign, pitch, or rollout, I bring a sharp, focused edge that gets noticed and drives results.
01
Brand Strategy
I help brands see the bigger picture. Through focused strategic thinking, I shape clear foundations that define purpose, sharpen positioning, and create meaningful direction. It’s not about long decks or empty jargon—it’s about unlocking what makes a brand distinct and ensuring every creative decision builds from that core.
02
Brand Development
This is where brands come to life. I design with intent—building bold, cohesive identities that communicate clearly and connect emotionally. Whether it’s starting from scratch or evolving what’s already there, I push the work beyond safe, expected outcomes and into something sharper, smarter, and more memorable.
03
UI Visual Direction
I bridge the space between brand and digital with powerful visual systems that drive consistency and clarity. From design language to interface aesthetics, I elevate the experience across digital touchpoints—fast, flexible, and always on-brand. This isn’t just UI—it’s branded impact.
04
Creative Initiatives
Sometimes, brands and agencies just need a spark—something fresh, unexpected, and refined. I step in to amplify the work, unlock new thinking, and push a creative idea to its highest potential. Whether it’s a campaign, pitch, or rollout, I bring a sharp, focused edge that gets noticed and drives results.
My partnerships
I’ve been partnering with Forever for over 12 years, supporting various brand development initiatives. I work closely with creative teams and key stakeholders to help bring their global creative vision to life.
I’ve been partnering with Forever for over 12 years, supporting various brand development initiatives. I work closely with creative teams and key stakeholders to help bring their global creative vision to life.
Source engaged me as a creative freelancer to strategise and visualise their new social visual identity, which led to supporting them on various brand development initiatives aimed at enhancing brand engagement and consistency.
Source engaged me as a creative freelancer to strategise and visualise their new social visual identity, which led to supporting them on various brand development initiatives aimed at enhancing brand engagement and consistency.
I partnered with doTERRA over several years on various brand transformation initiatives, focusing on visual identity and digital products. This included conducting brand workshops and engaging with teams on the ground in the US.
I partnered with doTERRA over several years on various brand transformation initiatives, focusing on visual identity and digital products. This included conducting brand workshops and engaging with teams on the ground in the US.
I collaborated as part of a creative team on various brand development projects, contributing to the broader marketing and business communications efforts at E.ON.
I collaborated as part of a creative team on various brand development projects, contributing to the broader marketing and business communications efforts at E.ON.
Biffa was undergoing a comprehensive brand transformation, and I played a key role as lead brand strategist and visual designer, helping to shape the new creative vision for this prominent brand in the sector.
Biffa was undergoing a comprehensive brand transformation, and I played a key role as lead brand strategist and visual designer, helping to shape the new creative vision for this prominent brand in the sector.
I was an integral part of the creative team behind a campaign aimed at supporting former RAF service members, focusing on financial and well-being resources.
I was an integral part of the creative team behind a campaign aimed at supporting former RAF service members, focusing on financial and well-being resources.
I collaborate with Libertine as a freelance creative lead, driving brand development for leading financial brands. I focus on crafting innovative visual design strategies that align with both creative visions and business goals.
I collaborate with Libertine as a freelance creative lead, driving brand development for leading financial brands. I focus on crafting innovative visual design strategies that align with both creative visions and business goals.
Eley sought a creative partner to support their marketing efforts during the London Olympics. As a brand expert, I worked on several initiatives that highlighted Eley’s unique position as a leading manufacturer of ammunition.
Eley sought a creative partner to support their marketing efforts during the London Olympics. As a brand expert, I worked on several initiatives that highlighted Eley’s unique position as a leading manufacturer of ammunition.
iffa was undergoing a comprehensive brand transformation, and I played a key role as lead brand strategist and visual designer, helping to shape the new creative vision for this prominent brand in the sector.
iffa was undergoing a comprehensive brand transformation, and I played a key role as lead brand strategist and visual designer, helping to shape the new creative vision for this prominent brand in the sector.
I was an integral part of the creative team behind a campaign aimed at supporting former RAF service members, focusing on financial and well-being resources.
I was an integral part of the creative team behind a campaign aimed at supporting former RAF service members, focusing on financial and well-being resources.
I collaborate with Libertine as a freelance creative lead, driving brand development for leading financial brands. I focus on crafting innovative visual design strategies that align with both creative visions and business goals.
I collaborate with Libertine as a freelance creative lead, driving brand development for leading financial brands. I focus on crafting innovative visual design strategies that align with both creative visions and business goals.
Eley sought a creative partner to support their marketing efforts during the London Olympics. As a brand expert, I worked on several initiatives that highlighted Eley’s unique position as a leading manufacturer of ammunition.
Eley sought a creative partner to support their marketing efforts during the London Olympics. As a brand expert, I worked on several initiatives that highlighted Eley’s unique position as a leading manufacturer of ammunition.
I’ve been partnering with Forever for over 12 years, supporting various brand development initiatives. I work closely with creative teams and key stakeholders to help bring their global creative vision to life.
I’ve been partnering with Forever for over 12 years, supporting various brand development initiatives. I work closely with creative teams and key stakeholders to help bring their global creative vision to life.
Source engaged me as a creative freelancer to strategise and visualise their new social visual identity, which led to supporting them on various brand development initiatives aimed at enhancing brand engagement and consistency.
Source engaged me as a creative freelancer to strategise and visualise their new social visual identity, which led to supporting them on various brand development initiatives aimed at enhancing brand engagement and consistency.
I partnered with doTERRA over several years on various brand transformation initiatives, focusing on visual identity and digital products. This included conducting brand workshops and engaging with teams on the ground in the US.
I partnered with doTERRA over several years on various brand transformation initiatives, focusing on visual identity and digital products. This included conducting brand workshops and engaging with teams on the ground in the US.
I collaborated as part of a creative team on various brand development projects, contributing to the broader marketing and business communications efforts at E.ON.
I collaborated as part of a creative team on various brand development projects, contributing to the broader marketing and business communications efforts at E.ON.
My numbers
Projects
With an extensive portfolio of diverse projects, each one showcases my dedication to innovation, creativity, and delivering exceptional results for my clients.
Countries
My passion for global creative partnerships spans four countries, where I work closely with diverse teams to create tailored solutions for varied audiences.
Awards
My experience and achievements reflect my commitment to excellence and innovation, helping me to grow and improve in the industry.
Applications
I specialise in visual and UI design across platforms, combining creative expertise with project management. My toolkit includes Adobe, Figma, Framer, and Microsoft applications.
Testimonials
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
"Matthew exceeded my expectations, transforming my idea into something exceptional. His attention to detail and creative skill brought a unique, captivating design to life."
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
Matthew is an exceptional graphic designer who exceeded my expectations. He went above and beyond, ensuring every detail was purposeful while creating a visually captivating piece. From the start, he fully understood my brief and turned my idea into something remarkable with his skill and passion.
Lisa Kudrow
Head of Design, Sony
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
"Matthew exceeded my expectations, transforming my idea into something exceptional. His attention to detail and creative skill brought a unique, captivating design to life."
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
Matthew is an exceptional graphic designer who exceeded my expectations. He went above and beyond, ensuring every detail was purposeful while creating a visually captivating piece. From the start, he fully understood my brief and turned my idea into something remarkable with his skill and passion.
Lisa Kudrow
Head of Design, Sony
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
Contact
Let’s start a conversation
Join me for a chat to talk about your brand
© 2025 Matthew Williams / All Rights Reserved
Contact
Let’s start a conversation
Join me for a chat to talk about your brand
© 2025 Matthew Williams / All Rights Reserved
Contact
Let’s start a conversation
Join me for a chat to talk about your brand
© 2025 Matthew Williams / All Rights Reserved