I partner with brands who
are ready to make a change
More about me
I partner with
founders who are
ready for a change
More about me
About me
As a creative professional, I bring a wealth of expertise to the ever-evolving landscape of graphic design and UI visual design. With a deep understanding of brand development, industry dynamics and a passion for innovation.
My expertise lies in the intricate craft of shaping captivating visual brand stories, fostering a meaningful emotional bond between businesses and their intended audience. My proficiency extends to a deep understanding of brand strategy and positioning, enabling me to seamlessly create unified visual identities that authentically mirrors the core essence of a brand across diverse platforms.
Approach
01
Research
The Research phase is all about understanding the project’s core. It begins with deep exploration, gathering key insights, and defining clear objectives. From there, I bring everything together, shaping a unified vision and setting a strong foundation for the design process. This phase ensures that strategy and creativity are aligned, providing clarity and direction for what comes next.
01
Research
The Research phase is all about understanding the project’s core. It begins with deep exploration, gathering key insights, and defining clear objectives. From there, I bring everything together, shaping a unified vision and setting a strong foundation for the design process. This phase ensures that strategy and creativity are aligned, providing clarity and direction for what comes next.
02
Experimentation
The Experimentation phase is where ideas start to take shape, guided by evidence and insights from earlier stages. Building on the direction established in research, I explore various concepts, styles, and approaches. This is the time to play with possibilities, refine aesthetics, and experiment with how the vision can come to life—ensuring every decision is backed by research and thoughtful design to create a meaningful impact.
02
Experimentation
The Experimentation phase is where ideas start to take shape, guided by evidence and insights from earlier stages. Building on the direction established in research, I explore various concepts, styles, and approaches. This is the time to play with possibilities, refine aesthetics, and experiment with how the vision can come to life—ensuring every decision is backed by research and thoughtful design to create a meaningful impact.
03
Implementation
The Implementation phase is where the design direction truly comes to life. Building on the insights and concepts from earlier stages, I refine and perfect the design to ensure it aligns with the goals and creative vision. It’s also the stage where I work closely with the tools and creative teams involved in the project to ensure seamless execution. Whether it’s collaborating with designers, key stakeholders, or other involved parties, this phase ensures that everything is perfectly aligned. It’s about bringing the creative vision into sharp focus, making the design not only effective but impactful, and ensuring the final result is ready for the world.
03
Implementation
The Implementation phase is where the design direction truly comes to life. Building on the insights and concepts from earlier stages, I refine and perfect the design to ensure it aligns with the goals and creative vision. It’s also the stage where I work closely with the tools and creative teams involved in the project to ensure seamless execution. Whether it’s collaborating with designers, key stakeholders, or other involved parties, this phase ensures that everything is perfectly aligned. It’s about bringing the creative vision into sharp focus, making the design not only effective but impactful, and ensuring the final result is ready for the world.
My Services
01
Brand Strategy
I help agencies and brands uncover key insights that drive effective brand strategies. By researching, analysing, and interpreting data, I provide a deep understanding of target audiences, market positioning, and competitor landscapes. This insight lays the groundwork for creating impactful, tailored brand experiences.
02
Brand Development
I collaborate with teams to develop compelling brand identities that resonate with audiences. From crafting unique visual identities to defining brand stories, I focus on building brands that are meaningful, memorable, and consistent across all touchpoints. Whether it’s a rebrand or a new brand launch, I provide strategic guidance through every stage.
03
UI Visual Direction
I specialise in creating visually striking and conceptually driven designs. Whether it’s for websites, apps, or digital products, my focus is on the creative aspects of UI design—shaping the visual identity and conceptual direction to deliver a unique, engaging experience. I ensure every element aligns with your brand’s identity, pushing boundaries while maintaining consistency.
04
Creative Initiatives
I provide versatile creative support, collaborating with agencies and brands to bring projects to life. Whether for short-term bursts or ongoing campaigns, I deliver solutions across digital design, motion graphics, and visual communication. My focus is ensuring that every creative element aligns with business goals, project objectives, and enhances the overall narrative through effective brand development.
01
Brand Strategy
I help agencies and brands uncover key insights that drive effective brand strategies. By researching, analysing, and interpreting data, I provide a deep understanding of target audiences, market positioning, and competitor landscapes. This insight lays the groundwork for creating impactful, tailored brand experiences.
02
Brand Development
I collaborate with teams to develop compelling brand identities that resonate with audiences. From crafting unique visual identities to defining brand stories, I focus on building brands that are meaningful, memorable, and consistent across all touchpoints. Whether it’s a rebrand or a new brand launch, I provide strategic guidance through every stage.
03
UI Visual Direction
I specialise in creating visually striking and conceptually driven designs. Whether it’s for websites, apps, or digital products, my focus is on the creative aspects of UI design—shaping the visual identity and conceptual direction to deliver a unique, engaging experience. I ensure every element aligns with your brand’s identity, pushing boundaries while maintaining consistency.
04
Creative Initiatives
I provide versatile creative support, collaborating with agencies and brands to bring projects to life. Whether for short-term bursts or ongoing campaigns, I deliver solutions across digital design, motion graphics, and visual communication. My focus is ensuring that every creative element aligns with business goals, project objectives, and enhances the overall narrative through effective brand development.
01
Brand Strategy
I help agencies and brands uncover key insights that drive effective brand strategies. By researching, analysing, and interpreting data, I provide a deep understanding of target audiences, market positioning, and competitor landscapes. This insight lays the groundwork for creating impactful, tailored brand experiences.
02
Brand Development
I collaborate with teams to develop compelling brand identities that resonate with audiences. From crafting unique visual identities to defining brand stories, I focus on building brands that are meaningful, memorable, and consistent across all touchpoints. Whether it’s a rebrand or a new brand launch, I provide strategic guidance through every stage.
03
UI Visual Direction
I specialise in creating visually striking and conceptually driven designs. Whether it’s for websites, apps, or digital products, my focus is on the creative aspects of UI design—shaping the visual identity and conceptual direction to deliver a unique, engaging experience. I ensure every element aligns with your brand’s identity, pushing boundaries while maintaining consistency.
04
Creative Initiatives
I provide versatile creative support, collaborating with agencies and brands to bring projects to life. Whether for short-term bursts or ongoing campaigns, I deliver solutions across digital design, motion graphics, and visual communication. My focus is ensuring that every creative element aligns with business goals, project objectives, and enhances the overall narrative through effective brand development.
My partnerships
I’ve been partnering with Forever for over 12 years, supporting various brand development initiatives. I work closely with creative teams and key stakeholders to help bring their global creative vision to life.
I’ve been partnering with Forever for over 12 years, supporting various brand development initiatives. I work closely with creative teams and key stakeholders to help bring their global creative vision to life.
Source engaged me as a creative freelancer to strategise and visualise their new social visual identity, which led to supporting them on various brand development initiatives aimed at enhancing brand engagement and consistency.
Source engaged me as a creative freelancer to strategise and visualise their new social visual identity, which led to supporting them on various brand development initiatives aimed at enhancing brand engagement and consistency.
I partnered with doTERRA over several years on various brand transformation initiatives, focusing on visual identity and digital products. This included conducting brand workshops and engaging with teams on the ground in the US.
I partnered with doTERRA over several years on various brand transformation initiatives, focusing on visual identity and digital products. This included conducting brand workshops and engaging with teams on the ground in the US.
I collaborated as part of a creative team on various brand development projects, contributing to the broader marketing and business communications efforts at E.ON.
I collaborated as part of a creative team on various brand development projects, contributing to the broader marketing and business communications efforts at E.ON.
Biffa was undergoing a comprehensive brand transformation, and I played a key role as lead brand strategist and visual designer, helping to shape the new creative vision for this prominent brand in the sector.
Biffa was undergoing a comprehensive brand transformation, and I played a key role as lead brand strategist and visual designer, helping to shape the new creative vision for this prominent brand in the sector.
I was an integral part of the creative team behind a campaign aimed at supporting former RAF service members, focusing on financial and well-being resources.
I was an integral part of the creative team behind a campaign aimed at supporting former RAF service members, focusing on financial and well-being resources.
I collaborate with Libertine as a freelance creative lead, driving brand development for leading financial brands. I focus on crafting innovative visual design strategies that align with both creative visions and business goals.
I collaborate with Libertine as a freelance creative lead, driving brand development for leading financial brands. I focus on crafting innovative visual design strategies that align with both creative visions and business goals.
Eley sought a creative partner to support their marketing efforts during the London Olympics. As a brand expert, I worked on several initiatives that highlighted Eley’s unique position as a leading manufacturer of ammunition.
Eley sought a creative partner to support their marketing efforts during the London Olympics. As a brand expert, I worked on several initiatives that highlighted Eley’s unique position as a leading manufacturer of ammunition.
iffa was undergoing a comprehensive brand transformation, and I played a key role as lead brand strategist and visual designer, helping to shape the new creative vision for this prominent brand in the sector.
iffa was undergoing a comprehensive brand transformation, and I played a key role as lead brand strategist and visual designer, helping to shape the new creative vision for this prominent brand in the sector.
I was an integral part of the creative team behind a campaign aimed at supporting former RAF service members, focusing on financial and well-being resources.
I was an integral part of the creative team behind a campaign aimed at supporting former RAF service members, focusing on financial and well-being resources.
I collaborate with Libertine as a freelance creative lead, driving brand development for leading financial brands. I focus on crafting innovative visual design strategies that align with both creative visions and business goals.
I collaborate with Libertine as a freelance creative lead, driving brand development for leading financial brands. I focus on crafting innovative visual design strategies that align with both creative visions and business goals.
Eley sought a creative partner to support their marketing efforts during the London Olympics. As a brand expert, I worked on several initiatives that highlighted Eley’s unique position as a leading manufacturer of ammunition.
Eley sought a creative partner to support their marketing efforts during the London Olympics. As a brand expert, I worked on several initiatives that highlighted Eley’s unique position as a leading manufacturer of ammunition.
I’ve been partnering with Forever for over 12 years, supporting various brand development initiatives. I work closely with creative teams and key stakeholders to help bring their global creative vision to life.
I’ve been partnering with Forever for over 12 years, supporting various brand development initiatives. I work closely with creative teams and key stakeholders to help bring their global creative vision to life.
Source engaged me as a creative freelancer to strategise and visualise their new social visual identity, which led to supporting them on various brand development initiatives aimed at enhancing brand engagement and consistency.
Source engaged me as a creative freelancer to strategise and visualise their new social visual identity, which led to supporting them on various brand development initiatives aimed at enhancing brand engagement and consistency.
I partnered with doTERRA over several years on various brand transformation initiatives, focusing on visual identity and digital products. This included conducting brand workshops and engaging with teams on the ground in the US.
I partnered with doTERRA over several years on various brand transformation initiatives, focusing on visual identity and digital products. This included conducting brand workshops and engaging with teams on the ground in the US.
I collaborated as part of a creative team on various brand development projects, contributing to the broader marketing and business communications efforts at E.ON.
I collaborated as part of a creative team on various brand development projects, contributing to the broader marketing and business communications efforts at E.ON.
My numbers
Projects
With an extensive portfolio of diverse projects, each one showcases my dedication to innovation, creativity, and delivering exceptional results for my clients.
Countries
My passion for global creative partnerships spans four countries, where I work closely with diverse teams to create tailored solutions for varied audiences.
Awards
My experience and achievements reflect my commitment to excellence and innovation, helping me to grow and improve in the industry.
Applications
I specialise in visual and UI design across platforms, combining creative expertise with project management. My toolkit includes Adobe, Figma, Framer, and Microsoft applications.
Testimonials
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
"Matthew exceeded my expectations, transforming my idea into something exceptional. His attention to detail and creative skill brought a unique, captivating design to life."
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
Matthew is an exceptional graphic designer who exceeded my expectations. He went above and beyond, ensuring every detail was purposeful while creating a visually captivating piece. From the start, he fully understood my brief and turned my idea into something remarkable with his skill and passion.
Lisa Kudrow
Head of Design, Sony
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
"Matthew exceeded my expectations, transforming my idea into something exceptional. His attention to detail and creative skill brought a unique, captivating design to life."
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
Matthew is an exceptional graphic designer who exceeded my expectations. He went above and beyond, ensuring every detail was purposeful while creating a visually captivating piece. From the start, he fully understood my brief and turned my idea into something remarkable with his skill and passion.
Lisa Kudrow
Head of Design, Sony
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Matthew exceeded my expectations, creating a remarkable and impactful brand identity. He fully understood my brief, adding thoughtful details that brought my idea to life with passion and skill."
Nick Henry
Managing Director, Band of Beans Coffee
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
Contact
Let’s start a conversation
Join me for a chat to talk about your brand
© Matthew Williams 2024
Contact
Let’s start a conversation
Join me for a chat to talk about your brand
© Matthew Williams 2024
Contact
Let’s start a conversation
Join me for a chat to talk about your brand
© Matthew Williams 2024