The term "Chō" translates to "gut" in Japanese, a fitting choice for a naturally sourced, plant-based probiotic supplement. This name not only conveys relevance but also adds an element of enjoyment and curiosity to the brand's identity, particularly in terms of product naming, fostering greater engagement with consumers.

The visual identity is built upon key components crucial to any brand identity endeavor. It features a clean, crafted logotype design that exudes a warm and approachable vibe, with a special emphasis on highlighting the macron for added prominence. Complementing this is a vibrant, contemporary color palette that seamlessly flows across all brand touch-points, particularly accentuating the packaging. Additionally, there's a focus on a modern, lifestyle-driven image strategy, fostering genuine and inspiring connections with the audience.