When branding has a higher purpose.

When branding has a higher purpose.

When branding has a higher purpose.

Client

SOURCE

Services

Brand Development

Date

2022 - 2024

In today's world, environmental concerns are at the forefront, with water conservation and management being crucial components of this conversation. As water rapidly becomes one of the Earth's most precious resources, brands like SOURCE are taking center stage in the global effort to provide water not only to some of the most water-deprived countries but also to the world as a whole.

In today's world, environmental concerns are at the forefront, with water conservation and management being crucial components of this conversation. As water rapidly becomes one of the Earth's most precious resources, brands like SOURCE are taking center stage in the global effort to provide water not only to some of the most water-deprived countries but also to the world as a whole.

In today's world, environmental concerns are at the forefront, with water conservation and management being crucial components of this conversation. As water rapidly becomes one of the Earth's most precious resources, brands like SOURCE are taking center stage in the global effort to provide water not only to some of the most water-deprived countries but also to the world as a whole.

Over the past several years, my collaboration with SOURCE water has been integral as a valuable member of their internal creative team. As a seasoned brand design expert, my ongoing support plays a pivotal role in effectively communicating their essential mission of water conservation, provision, and management. Through innovative design strategies and creative solutions, I strive to convey the importance of SOURCE's initiatives to the wider audience, reinforcing their commitment to sustainable water practices and global environmental stewardship.

Over the past several years, my collaboration with SOURCE water has been integral as a valuable member of their internal creative team. As a seasoned brand design expert, my ongoing support plays a pivotal role in effectively communicating their essential mission of water conservation, provision, and management. Through innovative design strategies and creative solutions, I strive to convey the importance of SOURCE's initiatives to the wider audience, reinforcing their commitment to sustainable water practices and global environmental stewardship.

Over the past several years, my collaboration with SOURCE water has been integral as a valuable member of their internal creative team. As a seasoned brand design expert, my ongoing support plays a pivotal role in effectively communicating their essential mission of water conservation, provision, and management. Through innovative design strategies and creative solutions, I strive to convey the importance of SOURCE's initiatives to the wider audience, reinforcing their commitment to sustainable water practices and global environmental stewardship.

Project Summary

Disciplines

+ Brand Development Strategy

+ Brand Development

+ UI Visual Design

+ Omni-Channel Marketing

+ Animation

+ Brand Development Strategy

+ Brand Development

+ UI Visual Design

+ Omni-Channel Marketing

+ Animation

+ Brand Development Strategy

+ Brand Development

+ UI Visual Design

+ Omni-Channel Marketing

+ Animation

+ Brand Development Strategy

+ Brand Development

+ UI Visual Design

+ Omni-Channel Marketing

+ Animation

Applications

+ Adobe InDesign

+ Adobe Illustrator

+ Adobe Photoshop

+ Adobe Animate

+ Figma

+ Adobe InDesign

+ Adobe Illustrator

+ Adobe Photoshop

+ Adobe Animate

+ Figma

+ Adobe InDesign

+ Adobe Illustrator

+ Adobe Photoshop

+ Adobe Animate

+ Figma

+ Adobe InDesign

+ Adobe Illustrator

+ Adobe Photoshop

+ Adobe Animate

+ Figma

Brand Development

I collaborate with SOURCE as an impact-driven creative, igniting inspiration across various marketing initiatives crucial for the ongoing evolution of the brand. My expertise spans a broad spectrum of disciplines, encompassing conventional brand identity projects, UI visual design, animated social campaigns, and the launch of new product marketing initiatives. From conceptualization to execution, my role is to infuse creativity and innovation into every aspect of SOURCE's endeavors, ensuring they resonate deeply with their target audience and contribute to the brand's continued success and growth.

I collaborate with SOURCE as an impact-driven creative, igniting inspiration across various marketing initiatives crucial for the ongoing evolution of the brand. My expertise spans a broad spectrum of disciplines, encompassing conventional brand identity projects, UI visual design, animated social campaigns, and the launch of new product marketing initiatives. From conceptualization to execution, my role is to infuse creativity and innovation into every aspect of SOURCE's endeavors, ensuring they resonate deeply with their target audience and contribute to the brand's continued success and growth.

UI Digital Style Guide

UI Digital Style Guide

Arizona Community Water Campaign

Arizona Community Water Campaign

SOURCE Queensland Schools Campaign

SOURCE Queensland Schools Campaign

SOURCE Stanmore Water Campaign

SOURCE Stanmore Water Campaign

Based in the UK, but active globally, I'm a creative expert specialising in crafting brand identities and UI visual designs infused with user-centered thinking and captivating narrative-driven visuals.

Let's Talk Creative

© Matthew Williams 2024

Design + Built + Matthew Williams

Based in the UK, but active globally, I'm a creative expert specialising in crafting brand identities and UI visual designs infused with user-centered thinking and captivating narrative-driven visuals.

Let's Talk Creative

© Matthew Williams 2024

Design + Built + Matthew Williams

Based in the UK, but active globally, I'm a creative expert specialising in crafting brand identities and UI visual designs infused with user-centered thinking and captivating narrative-driven visuals.

Let's Talk Creative

© Matthew Williams 2024

Design + Built + Matthew Williams

Based in the UK, but active globally, I'm a creative expert specialising in crafting brand identities and UI visual designs infused with user-centered thinking and captivating narrative-driven visuals.

Let's Talk Creative

© Matthew Williams 2024

Design + Built + Matthew Williams