Leading the way with typography.
Leading the way with typography.
Leading the way with typography.
Client
SMEKO Stationery
Services
Typographic Style Guide
Date
2023
SMEKO, an Australian enterprise specialising in innovative stationery products, approached me to design a typographic style guide. However, they lacked fully defined brand guidelines to support my strategy. While there was a basic understanding of the creative vision, it remained underdefined and in its infancy, supported by the purpose, vision, and target audience.
SMEKO, an Australian enterprise specialising in innovative stationery products, approached me to design a typographic style guide. However, they lacked fully defined brand guidelines to support my strategy. While there was a basic understanding of the creative vision, it remained underdefined and in its infancy, supported by the purpose, vision, and target audience.
SMEKO, an Australian enterprise specialising in innovative stationery products, approached me to design a typographic style guide. However, they lacked fully defined brand guidelines to support my strategy. While there was a basic understanding of the creative vision, it remained underdefined and in its infancy, supported by the purpose, vision, and target audience.
Despite the challenge of proceeding without clear support or guidance, I recognized the importance of creating this crucial component, essential to any brand development endeavour. Viewing it as an opportunity, I aimed to define the brand's direction through my contribution, acknowledging the pivotal role this stage plays in shaping the brand's identity.
Despite the challenge of proceeding without clear support or guidance, I recognized the importance of creating this crucial component, essential to any brand development endeavour. Viewing it as an opportunity, I aimed to define the brand's direction through my contribution, acknowledging the pivotal role this stage plays in shaping the brand's identity.
Despite the challenge of proceeding without clear support or guidance, I recognized the importance of creating this crucial component, essential to any brand development endeavour. Viewing it as an opportunity, I aimed to define the brand's direction through my contribution, acknowledging the pivotal role this stage plays in shaping the brand's identity.
Project Summary
Disciplines
+ Brand Development Strategy
+ Digital Typographic Guidelines
+ UI Visual Design
+ Brand Development Strategy
+ Digital Typographic Guidelines
+ UI Visual Design
+ Brand Development Strategy
+ Digital Typographic Guidelines
+ UI Visual Design
+ Brand Development Strategy
+ Digital Typographic Guidelines
+ UI Visual Design
Applications
+ Adobe Illustrator
+ Figma
+ Adobe Illustrator
+ Figma
+ Adobe Illustrator
+ Figma
+ Adobe Illustrator
+ Figma
Strategy
This project presented a distinct opportunity as the creative direction I was defining had the potential to shape the brand identity significantly. In the initial stages, I engaged in extensive communication with the client to establish my role and identify the challenges at hand. Subsequently, I delved into exploring typefaces that resonated with the overarching creative vision, supplementing this with my own creative exploration to develop a foundational style that complemented my typeface selections.
This project presented a distinct opportunity as the creative direction I was defining had the potential to shape the brand identity significantly. In the initial stages, I engaged in extensive communication with the client to establish my role and identify the challenges at hand. Subsequently, I delved into exploring typefaces that resonated with the overarching creative vision, supplementing this with my own creative exploration to develop a foundational style that complemented my typeface selections.
This project presented a distinct opportunity as the creative direction I was defining had the potential to shape the brand identity significantly. In the initial stages, I engaged in extensive communication with the client to establish my role and identify the challenges at hand. Subsequently, I delved into exploring typefaces that resonated with the overarching creative vision, supplementing this with my own creative exploration to develop a foundational style that complemented my typeface selections.
Working with Matthew was an absolute delight. His proficiency in both the theoretical and practical implementation of the visual guide essential for our branding exceeded our expectations. Throughout the project, Matthew demonstrated meticulous attention to detail, thoughtfulness, clear communication, and creativity. I wouldn't hesitate to choose him for any graphic design needs, whether it's for brand guidelines, design, or strategy!
Working with Matthew was an absolute delight. His proficiency in both the theoretical and practical implementation of the visual guide essential for our branding exceeded our expectations. Throughout the project, Matthew demonstrated meticulous attention to detail, thoughtfulness, clear communication, and creativity. I wouldn't hesitate to choose him for any graphic design needs, whether it's for brand guidelines, design, or strategy!
Sara Hecimovic
Director, Communications + Smeko Stationery
Working with Matthew was an absolute delight. His proficiency in both the theoretical and practical implementation of the visual guide essential for our branding exceeded our expectations. Throughout the project, Matthew demonstrated meticulous attention to detail, thoughtfulness, clear communication, and creativity. I wouldn't hesitate to choose him for any graphic design needs, whether it's for brand guidelines, design, or strategy!
Sara Hecimovic
Director, Communications + Smeko Stationery
Brand Identity
Integral to the project was the client's creative vision of a typographic style tailored for a younger demographic, drawing inspiration from a variety of sources such as anime, futurism, modernity, AI, comics, Japanese graphic art, disruption, and street culture. These influences served as the cornerstone for my creative direction, providing a solid foundation for establishing a style platform that informed my typographical decisions.
Integral to the project was the client's creative vision of a typographic style tailored for a younger demographic, drawing inspiration from a variety of sources such as anime, futurism, modernity, AI, comics, Japanese graphic art, disruption, and street culture. These influences served as the cornerstone for my creative direction, providing a solid foundation for establishing a style platform that informed my typographical decisions.
Integral to the project was the client's creative vision of a typographic style tailored for a younger demographic, drawing inspiration from a variety of sources such as anime, futurism, modernity, AI, comics, Japanese graphic art, disruption, and street culture. These influences served as the cornerstone for my creative direction, providing a solid foundation for establishing a style platform that informed my typographical decisions.
I began by establishing a robust creative platform, drawing inspiration from the client's vision. I developed a foundational visual language to underpin my typographical selections, which evolved and expanded throughout each phase, serving as a crucial rationale for my decisions. The ultimate guide not only encompassed my typographic direction for UI visual design but also introduced a visual language poised to facilitate SMEKO's future brand development. The resulting typographic style guide was modern, daring, bold, and visually impactful, providing SMEKO with the creative foundation to advance their commercial objectives from the outset.
I began by establishing a robust creative platform, drawing inspiration from the client's vision. I developed a foundational visual language to underpin my typographical selections, which evolved and expanded throughout each phase, serving as a crucial rationale for my decisions. The ultimate guide not only encompassed my typographic direction for UI visual design but also introduced a visual language poised to facilitate SMEKO's future brand development. The resulting typographic style guide was modern, daring, bold, and visually impactful, providing SMEKO with the creative foundation to advance their commercial objectives from the outset.
I began by establishing a robust creative platform, drawing inspiration from the client's vision. I developed a foundational visual language to underpin my typographical selections, which evolved and expanded throughout each phase, serving as a crucial rationale for my decisions. The ultimate guide not only encompassed my typographic direction for UI visual design but also introduced a visual language poised to facilitate SMEKO's future brand development. The resulting typographic style guide was modern, daring, bold, and visually impactful, providing SMEKO with the creative foundation to advance their commercial objectives from the outset.
Working with Matthew was an absolute delight. His proficiency in both the theoretical and practical implementation of the visual guide essential for our branding exceeded our expectations. Throughout the project, Matthew demonstrated meticulous attention to detail, thoughtfulness, clear communication, and creativity. I wouldn't hesitate to choose him for any graphic design needs, whether it's for brand guidelines, design, or strategy!
Sara Hecimovic
Director, Communications
Smeko Stationery