Making a difference through brand design.
Making a difference through brand design.
Making a difference through brand design.
Client
RMFG Foundation
Services
Brand Identity
Date
2022 - 2023
It's consistently rewarding to collaborate with brands capable of significantly improving people's lives. The Rex Maughan Forever Giving Foundation, a non-profit organisation headquartered in the US, is dedicated to transforming the lives of women, children, and communities worldwide, particularly those impacted by natural disasters.
It's consistently rewarding to collaborate with brands capable of significantly improving people's lives. The Rex Maughan Forever Giving Foundation, a non-profit organisation headquartered in the US, is dedicated to transforming the lives of women, children, and communities worldwide, particularly those impacted by natural disasters.
It's consistently rewarding to collaborate with brands capable of significantly improving people's lives. The Rex Maughan Forever Giving Foundation, a non-profit organisation headquartered in the US, is dedicated to transforming the lives of women, children, and communities worldwide, particularly those impacted by natural disasters.
When embarking on a brand transformation endeavour, it's essential to have a profound comprehension of the sector and the target audience, considering the fiercely competitive and saturated landscape of philanthropy. While many brands opt to evoke sympathy from the audience to drive outcomes, this approach can inadvertently cast a negative light and undermine the commendable efforts of the majority of foundations. From the onset, the brand's strategy was to effectively communicate and visually showcase the remarkable work they undertake worldwide.
When embarking on a brand transformation endeavour, it's essential to have a profound comprehension of the sector and the target audience, considering the fiercely competitive and saturated landscape of philanthropy. While many brands opt to evoke sympathy from the audience to drive outcomes, this approach can inadvertently cast a negative light and undermine the commendable efforts of the majority of foundations. From the onset, the brand's strategy was to effectively communicate and visually showcase the remarkable work they undertake worldwide.
When embarking on a brand transformation endeavour, it's essential to have a profound comprehension of the sector and the target audience, considering the fiercely competitive and saturated landscape of philanthropy. While many brands opt to evoke sympathy from the audience to drive outcomes, this approach can inadvertently cast a negative light and undermine the commendable efforts of the majority of foundations. From the onset, the brand's strategy was to effectively communicate and visually showcase the remarkable work they undertake worldwide.
Project Summary
Disciplines
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Omni-Channel Marketing
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Omni-Channel Marketing
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Omni-Channel Marketing
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Omni-Channel Marketing
Applications
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Adobe Animate
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Adobe Animate
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Adobe Animate
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Adobe Animate
+ Figma
Brand Identity
The Rex Maughan Forever Giving Foundation had a longstanding identity that had served it well for many years. However, as the foundation expanded in size and responsibility, particularly in its relationships with global partners, there arose a need for a more professional and comprehensive identity. This was essential to accommodate the foundation's growth and to enhance its brand awareness, reflecting the strides it had made.
The Rex Maughan Forever Giving Foundation had a longstanding identity that had served it well for many years. However, as the foundation expanded in size and responsibility, particularly in its relationships with global partners, there arose a need for a more professional and comprehensive identity. This was essential to accommodate the foundation's growth and to enhance its brand awareness, reflecting the strides it had made.
The Rex Maughan Forever Giving Foundation had a longstanding identity that had served it well for many years. However, as the foundation expanded in size and responsibility, particularly in its relationships with global partners, there arose a need for a more professional and comprehensive identity. This was essential to accommodate the foundation's growth and to enhance its brand awareness, reflecting the strides it had made.
The fresh identity was crafted to embody the extensive impact and global outreach of a foundation dedicated to aiding individuals and communities worldwide. Through its logomark, imagery, colors, and optimistic composition and narrative, the essence of people, empowerment, and hope shines through. This brand identity exudes a friendly, engaging, and professional demeanor, befitting the prestigious global partnerships established by the foundation.
The fresh identity was crafted to embody the extensive impact and global outreach of a foundation dedicated to aiding individuals and communities worldwide. Through its logomark, imagery, colors, and optimistic composition and narrative, the essence of people, empowerment, and hope shines through. This brand identity exudes a friendly, engaging, and professional demeanor, befitting the prestigious global partnerships established by the foundation.
The fresh identity was crafted to embody the extensive impact and global outreach of a foundation dedicated to aiding individuals and communities worldwide. Through its logomark, imagery, colors, and optimistic composition and narrative, the essence of people, empowerment, and hope shines through. This brand identity exudes a friendly, engaging, and professional demeanor, befitting the prestigious global partnerships established by the foundation.
As an integral part of Forever Living International, the foundation aligns its message and visual identity across over 100+ global offices of Forever. Hence, the necessity for comprehensive brand guidelines becomes paramount. These guidelines not only articulate the visual language but also convey the foundation's purpose and narrative in a manner that can be effectively communicated worldwide.
As an integral part of Forever Living International, the foundation aligns its message and visual identity across over 100+ global offices of Forever. Hence, the necessity for comprehensive brand guidelines becomes paramount. These guidelines not only articulate the visual language but also convey the foundation's purpose and narrative in a manner that can be effectively communicated worldwide.
As an integral part of Forever Living International, the foundation aligns its message and visual identity across over 100+ global offices of Forever. Hence, the necessity for comprehensive brand guidelines becomes paramount. These guidelines not only articulate the visual language but also convey the foundation's purpose and narrative in a manner that can be effectively communicated worldwide.
Matthew possesses an exceptional talent for not only encapsulating but also elevating the essence of our brand through his design work. His innate ability to provide unparalleled focus and clarity consistently captivates and helps to inspire our audience. From brand inception to product design, corporate communications, campaign development, and event branding, Matthew’s invaluable contributions enrich our creative and design landscape.
Matthew possesses an exceptional talent for not only encapsulating but also elevating the essence of our brand through his design work. His innate ability to provide unparalleled focus and clarity consistently captivates and helps to inspire our audience. From brand inception to product design, corporate communications, campaign development, and event branding, Matthew’s invaluable contributions enrich our creative and design landscape.
Matthew possesses an exceptional talent for not only encapsulating but also elevating the essence of our brand through his design work. His innate ability to provide unparalleled focus and clarity consistently captivates and helps to inspire our audience. From brand inception to product design, corporate communications, campaign development, and event branding, Matthew’s invaluable contributions enrich our creative and design landscape.
Matthew possesses an exceptional talent for not only encapsulating but also elevating the essence of our brand through his design work. His innate ability to provide unparalleled focus and clarity consistently captivates and helps to inspire our audience. From brand inception to product design, corporate communications, campaign development, and event branding, Matthew’s invaluable contributions enrich our creative and design landscape.
Nick Woodward-Shaw
Nick Woodward-Shaw
Sr Vice President, Communications / Forever Living International
Sr Vice President, Communications
Forever Living International
Digital Application
As an integral part of Forever Living International, the foundation aligns its message and visual identity across over 100+ global offices of Forever. Hence, the necessity for comprehensive brand guidelines becomes paramount. These guidelines not only articulate the visual language but also convey the foundation's purpose and narrative in a manner that can be effectively communicated worldwide.
As an integral part of Forever Living International, the foundation aligns its message and visual identity across over 100+ global offices of Forever. Hence, the necessity for comprehensive brand guidelines becomes paramount. These guidelines not only articulate the visual language but also convey the foundation's purpose and narrative in a manner that can be effectively communicated worldwide.
As an integral part of Forever Living International, the foundation aligns its message and visual identity across over 100+ global offices of Forever. Hence, the necessity for comprehensive brand guidelines becomes paramount. These guidelines not only articulate the visual language but also convey the foundation's purpose and narrative in a manner that can be effectively communicated worldwide.
