A genuine human connection is essential for creating impactful branding.
A genuine human connection is essential for creating impactful branding.
A genuine human connection is essential for creating impactful branding.
A genuine human connection is essential for creating impactful branding.
Client
Purelab
Services
Brand Identity
Date
2024
With experience as a creative partner for one of the world's leading essential brands, doTERRA, I grasp the intricacies of this industry. It's about striking a delicate balance between commercial prowess, innovation, ethics, environmental responsibility, and compelling storytelling.
With experience as a creative partner for one of the world's leading essential brands, doTERRA, I grasp the intricacies of this industry. It's about striking a delicate balance between commercial prowess, innovation, ethics, environmental responsibility, and compelling storytelling.
Purelabs exemplify all the considerations that shape creative strategy. They grasp the essential oils landscape, where "purity" is a term easily linked with products. However, consumers may not always realise the depth of this statement, which encompasses various commercial aspects. This includes forging direct relationships with farmers and communities, upholding fair trade principles, and innovating to ensure product purity. Integrating such purity into the product supply chain is a complex task, but Purelabs navigates it skilfully.
Purelabs exemplify all the considerations that shape creative strategy. They grasp the essential oils landscape, where "purity" is a term easily linked with products. However, consumers may not always realise the depth of this statement, which encompasses various commercial aspects. This includes forging direct relationships with farmers and communities, upholding fair trade principles, and innovating to ensure product purity. Integrating such purity into the product supply chain is a complex task, but Purelabs navigates it skilfully.
Project Summary
Disciplines
+ Brand Development Strategy
+ Brand Identity Design
+ UI Visual Design
+ Packaging
+ Brand Development Strategy
+ Brand Identity Design
+ UI Visual Design
+ Packaging
+ Brand Development Strategy
+ Brand Identity Design
+ UI Visual Design
+ Packaging
+ Brand Development Strategy
+ Brand Identity Design
+ UI Visual Design
+ Packaging
Applications
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
Brand Identity
The Purelab brand identity is anchored by a sleek, modern logo that blends clean typography with a droplet motif, aligning seamlessly with the industry. The colour palette draws mainly from the foundational product colours, creating a harmonious backdrop for the brand. This is complemented by a contemporary and genuine approach to content and composition, providing a captivating canvas to narrate the Purelab story.
The Purelab brand identity is anchored by a sleek, modern logo that blends clean typography with a droplet motif, aligning seamlessly with the industry. The colour palette draws mainly from the foundational product colours, creating a harmonious backdrop for the brand. This is complemented by a contemporary and genuine approach to content and composition, providing a captivating canvas to narrate the Purelab story.
The Purelab brand identity is anchored by a sleek, modern logo that blends clean typography with a droplet motif, aligning seamlessly with the industry. The colour palette draws mainly from the foundational product colours, creating a harmonious backdrop for the brand. This is complemented by a contemporary and genuine approach to content and composition, providing a captivating canvas to narrate the Purelab story.
In brand development, particularly for health and wellness products, imagery plays a pivotal role. It not only fosters an emotional connection with different facets of the brand but also ensures a consistent look and feel through specific styles and compositions. For Purelab, the imagery centers on genuine ingredients and individuals, accentuating the beauty of the products.
In brand development, particularly for health and wellness products, imagery plays a pivotal role. It not only fosters an emotional connection with different facets of the brand but also ensures a consistent look and feel through specific styles and compositions. For Purelab, the imagery centers on genuine ingredients and individuals, accentuating the beauty of the products.
In brand development, particularly for health and wellness products, imagery plays a pivotal role. It not only fosters an emotional connection with different facets of the brand but also ensures a consistent look and feel through specific styles and compositions. For Purelab, the imagery centers on genuine ingredients and individuals, accentuating the beauty of the products.
Digital Application
One of the key areas I specialise in when collaborating with essential oil and product-focused brands is social engagement. Whether it's brand-related or product-specific campaigns, it's an excellent avenue to foster brand advocacy, enhance product knowledge, and deepen understanding. This approach also serves as a powerful tool to stand out in a crowded market, particularly where misconceptions about purity and efficacy of competing products abound.
One of the key areas I specialise in when collaborating with essential oil and product-focused brands is social engagement. Whether it's brand-related or product-specific campaigns, it's an excellent avenue to foster brand advocacy, enhance product knowledge, and deepen understanding. This approach also serves as a powerful tool to stand out in a crowded market, particularly where misconceptions about purity and efficacy of competing products abound.
One of the key areas I specialise in when collaborating with essential oil and product-focused brands is social engagement. Whether it's brand-related or product-specific campaigns, it's an excellent avenue to foster brand advocacy, enhance product knowledge, and deepen understanding. This approach also serves as a powerful tool to stand out in a crowded market, particularly where misconceptions about purity and efficacy of competing products abound.
