Narrative driven haircare branding.
Narrative driven haircare branding.
Narrative driven haircare branding.
Client
hår
Services
Brand Identity
Date
2024
In the bustling world we inhabit, the pursuit of wellness has become a cherished endeavor. As individuals seek balance and tranquility amidst the chaos, brands in the health and wellness sector play a pivotal role in shaping their journey. Central to this influence is the realm of design, where visual elements hold the power to evoke emotions, instill trust, and foster a sense of well-being.
In the bustling world we inhabit, the pursuit of wellness has become a cherished endeavor. As individuals seek balance and tranquility amidst the chaos, brands in the health and wellness sector play a pivotal role in shaping their journey. Central to this influence is the realm of design, where visual elements hold the power to evoke emotions, instill trust, and foster a sense of well-being.
In the bustling world we inhabit, the pursuit of wellness has become a cherished endeavor. As individuals seek balance and tranquility amidst the chaos, brands in the health and wellness sector play a pivotal role in shaping their journey. Central to this influence is the realm of design, where visual elements hold the power to evoke emotions, instill trust, and foster a sense of well-being.
Design transcends mere aesthetics; it's a powerful language that communicates with our subconscious, shaping our perceptions and interactions with the world. In the realm of wellness branding, design acts as a bridge, conveying a brand's core values, aspirations, and dedication to holistic well-being. At the heart of hår's creative approach lies a deliberate effort to evoke a distinct sense of masculinity and establish authentic visual connections that resonate deeply with the audience.
Design transcends mere aesthetics; it's a powerful language that communicates with our subconscious, shaping our perceptions and interactions with the world. In the realm of wellness branding, design acts as a bridge, conveying a brand's core values, aspirations, and dedication to holistic well-being. At the heart of hår's creative approach lies a deliberate effort to evoke a distinct sense of masculinity and establish authentic visual connections that resonate deeply with the audience.
Design transcends mere aesthetics; it's a powerful language that communicates with our subconscious, shaping our perceptions and interactions with the world. In the realm of wellness branding, design acts as a bridge, conveying a brand's core values, aspirations, and dedication to holistic well-being. At the heart of hår's creative approach lies a deliberate effort to evoke a distinct sense of masculinity and establish authentic visual connections that resonate deeply with the audience.
Project Summary
Disciplines
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Packaging Design
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Packaging Design
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Packaging Design
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Packaging Design
Applications
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Adobe After Effects
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Adobe After Effects
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Adobe After Effects
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Adobe After Effects
+ Figma
Brand Identity
My initial step was to conceive a distinctive name that struck a balance between simplicity and identity. I aimed for a name that could accommodate the unique accent above the 'å', lending an air of intrigue and purpose. This accent, reminiscent of something natural and authentic, piquing curiosity and encouraging exploration into its significance as a word. In this context, 'hår' carries the meaning of hair, aligning seamlessly with the brand's essence.
My initial step was to conceive a distinctive name that struck a balance between simplicity and identity. I aimed for a name that could accommodate the unique accent above the 'å', lending an air of intrigue and purpose. This accent, reminiscent of something natural and authentic, piquing curiosity and encouraging exploration into its significance as a word. In this context, 'hår' carries the meaning of hair, aligning seamlessly with the brand's essence.
My initial step was to conceive a distinctive name that struck a balance between simplicity and identity. I aimed for a name that could accommodate the unique accent above the 'å', lending an air of intrigue and purpose. This accent, reminiscent of something natural and authentic, piquing curiosity and encouraging exploration into its significance as a word. In this context, 'hår' carries the meaning of hair, aligning seamlessly with the brand's essence.
The overarching modern visual language is deliberately masculine, characterised by deep, understated tones juxtaposed with dark greys and blacks. This aesthetic extends to our imagery, which is daring and unapologetic, challenging traditional stereotypes of masculinity prevalent in men's personal care branding. By breaking these molds, we pave the way for bold campaign propositions that align with our core values of natural products, potent ingredients, and the celebration of masculinity.
The overarching modern visual language is deliberately masculine, characterised by deep, understated tones juxtaposed with dark greys and blacks. This aesthetic extends to our imagery, which is daring and unapologetic, challenging traditional stereotypes of masculinity prevalent in men's personal care branding. By breaking these molds, we pave the way for bold campaign propositions that align with our core values of natural products, potent ingredients, and the celebration of masculinity.
The overarching modern visual language is deliberately masculine, characterised by deep, understated tones juxtaposed with dark greys and blacks. This aesthetic extends to our imagery, which is daring and unapologetic, challenging traditional stereotypes of masculinity prevalent in men's personal care branding. By breaking these molds, we pave the way for bold campaign propositions that align with our core values of natural products, potent ingredients, and the celebration of masculinity.
Digital Application
A formidable digital visual identity stands as the cornerstone of the brand, permeating across all platforms with strength and consistency. This robust presence ensures the seamless and effective communication of the brand's purpose and proposition to the audience. The digital assets are meticulously crafted to exude power and impact in every composition, leaving a lasting impression on viewers across various channels and touch-points. Through this unified visual language, I reinforce the brand's identity and message, forging deeper connections with the audience and reinforcing the commitment to excellence.
A formidable digital visual identity stands as the cornerstone of the brand, permeating across all platforms with strength and consistency. This robust presence ensures the seamless and effective communication of the brand's purpose and proposition to the audience. The digital assets are meticulously crafted to exude power and impact in every composition, leaving a lasting impression on viewers across various channels and touch-points. Through this unified visual language, I reinforce the brand's identity and message, forging deeper connections with the audience and reinforcing the commitment to excellence.
A formidable digital visual identity stands as the cornerstone of the brand, permeating across all platforms with strength and consistency. This robust presence ensures the seamless and effective communication of the brand's purpose and proposition to the audience. The digital assets are meticulously crafted to exude power and impact in every composition, leaving a lasting impression on viewers across various channels and touch-points. Through this unified visual language, I reinforce the brand's identity and message, forging deeper connections with the audience and reinforcing the commitment to excellence.
