Pioneering health and hygiene in the Post-COVID era.
Pioneering health and hygiene in the Post-COVID era.
Pioneering health and hygiene in the Post-COVID era.
Client
Hygena+
Services
Brand Identity
Date
2023 - 2024
In the wake of the global COVID-19 pandemic, the importance of health and hygiene has been unequivocally thrust into the spotlight. As communities around the world grapple with the realities of living amidst a highly contagious virus, the demand for reliable and effective hygiene products has skyrocketed. Among the myriad of brands that have emerged to meet this growing need, Hygena+ stands out as a beacon of trust and innovation.
In the wake of the global COVID-19 pandemic, the importance of health and hygiene has been unequivocally thrust into the spotlight. As communities around the world grapple with the realities of living amidst a highly contagious virus, the demand for reliable and effective hygiene products has skyrocketed. Among the myriad of brands that have emerged to meet this growing need, Hygena+ stands out as a beacon of trust and innovation.
In the wake of the global COVID-19 pandemic, the importance of health and hygiene has been unequivocally thrust into the spotlight. As communities around the world grapple with the realities of living amidst a highly contagious virus, the demand for reliable and effective hygiene products has skyrocketed. Among the myriad of brands that have emerged to meet this growing need, Hygena+ stands out as a beacon of trust and innovation.
Hygena+, a burgeoning brand in health and hygiene products, is committed to producing top-tier hygiene solutions customised for everyday life. However, following the pandemic, the demand for such products has surged to unprecedented levels. This has motivated Hygena+ to embark on a comprehensive brand development initiative, enabling them to effectively broaden their product line to address the evolving demands of consumers.
Hygena+, a burgeoning brand in health and hygiene products, is committed to producing top-tier hygiene solutions customised for everyday life. However, following the pandemic, the demand for such products has surged to unprecedented levels. This has motivated Hygena+ to embark on a comprehensive brand development initiative, enabling them to effectively broaden their product line to address the evolving demands of consumers.
Hygena+, a burgeoning brand in health and hygiene products, is committed to producing top-tier hygiene solutions customised for everyday life. However, following the pandemic, the demand for such products has surged to unprecedented levels. This has motivated Hygena+ to embark on a comprehensive brand development initiative, enabling them to effectively broaden their product line to address the evolving demands of consumers.
Project Summary
Disciplines
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Omni-Channel Marketing
+ Packaging Design
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Omni-Channel Marketing
+ Packaging Design
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Omni-Channel Marketing
+ Packaging Design
+ Brand Development Strategy
+ Brand Identity Design
+ Digital Brand Guidelines
+ UI Visual Design
+ Omni-Channel Marketing
+ Packaging Design
Applications
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Powerpoint
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Powerpoint
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Powerpoint
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Powerpoint
Brand Identity
The brand identity strategy of Hygena+ revolves around three pivotal components: a contemporary, innovative, and medically inspired visual language; a compelling narrative emphasizing innovation, medical proficiency, product excellence, and trust; and a dynamic omni-channel communication strategy encompassing offline, online, and packaging platforms.
The brand identity strategy of Hygena+ revolves around three pivotal components: a contemporary, innovative, and medically inspired visual language; a compelling narrative emphasizing innovation, medical proficiency, product excellence, and trust; and a dynamic omni-channel communication strategy encompassing offline, online, and packaging platforms.
The brand identity strategy of Hygena+ revolves around three pivotal components: a contemporary, innovative, and medically inspired visual language; a compelling narrative emphasizing innovation, medical proficiency, product excellence, and trust; and a dynamic omni-channel communication strategy encompassing offline, online, and packaging platforms.
At the heart of the brand narrative lies innovation, fuelled by medical inspiration. Every graphic element created is infused with this ethos – from sleek, futuristic designs to thoughtful nods to traditional medical symbols, showcasing both innovation and medical expertise. These visuals not only captivate but also educate, instilling confidence in the audience about the effectiveness and reliability of the brand and its products.
At the heart of the brand narrative lies innovation, fuelled by medical inspiration. Every graphic element created is infused with this ethos – from sleek, futuristic designs to thoughtful nods to traditional medical symbols, showcasing both innovation and medical expertise. These visuals not only captivate but also educate, instilling confidence in the audience about the effectiveness and reliability of the brand and its products.
At the heart of the brand narrative lies innovation, fuelled by medical inspiration. Every graphic element created is infused with this ethos – from sleek, futuristic designs to thoughtful nods to traditional medical symbols, showcasing both innovation and medical expertise. These visuals not only captivate but also educate, instilling confidence in the audience about the effectiveness and reliability of the brand and its products.
The Hygena+ brand guidelines serve as a crucial foundation in the brand development process, ensuring successful and consistent brand engagement. They not only provide a framework for all channel design systems, including product development and digital platforms, but also establish a cohesive creative application and narrative. This consistency is essential for building consumer trust and fostering meaningful connections with the brand.
The Hygena+ brand guidelines serve as a crucial foundation in the brand development process, ensuring successful and consistent brand engagement. They not only provide a framework for all channel design systems, including product development and digital platforms, but also establish a cohesive creative application and narrative. This consistency is essential for building consumer trust and fostering meaningful connections with the brand.
The Hygena+ brand guidelines serve as a crucial foundation in the brand development process, ensuring successful and consistent brand engagement. They not only provide a framework for all channel design systems, including product development and digital platforms, but also establish a cohesive creative application and narrative. This consistency is essential for building consumer trust and fostering meaningful connections with the brand.
Digital Application
In today's digital landscape, a robust social and online presence is indispensable for all brands. Therefore, one of the primary objectives for the new brand was omni-channel marketing, encompassing social media and e-commerce engagement. The Hygena+ identity was meticulously crafted to be adaptable across various applications while retaining its distinctive styling that sets it apart.
In today's digital landscape, a robust social and online presence is indispensable for all brands. Therefore, one of the primary objectives for the new brand was omni-channel marketing, encompassing social media and e-commerce engagement. The Hygena+ identity was meticulously crafted to be adaptable across various applications while retaining its distinctive styling that sets it apart.
In today's digital landscape, a robust social and online presence is indispensable for all brands. Therefore, one of the primary objectives for the new brand was omni-channel marketing, encompassing social media and e-commerce engagement. The Hygena+ identity was meticulously crafted to be adaptable across various applications while retaining its distinctive styling that sets it apart.
