Bringing creative balance to probiotics.
Bringing creative balance to probiotics.
Bringing creative balance to probiotics.
Client
Chō Probiotics
Services
Brand Identity
Date
2023 - 2024
Probiotic and supplement products thrive on crafting compelling narratives through visual elements and product presentations that resonate with consumers, instilling a sense of trust and connection. Amidst a sea of similar-looking products that fail to captivate audiences, this inspired the direction for the Chō visual language.
Probiotic and supplement products thrive on crafting compelling narratives through visual elements and product presentations that resonate with consumers, instilling a sense of trust and connection. Amidst a sea of similar-looking products that fail to captivate audiences, this inspired the direction for the Chō visual language.
Probiotic and supplement products thrive on crafting compelling narratives through visual elements and product presentations that resonate with consumers, instilling a sense of trust and connection. Amidst a sea of similar-looking products that fail to captivate audiences, this inspired the direction for the Chō visual language.
My aim was to establish a visual style that exuded warmth, trustworthiness, competence, and authenticity, effectively embodying the natural essence of the probiotic formula. This was particularly crucial as the product entered a fiercely competitive market landscape. By infusing the visual identity with these qualities, I sought to differentiate the offering and convey a message of reliability and effectiveness to consumers amidst the crowded marketplace.
My aim was to establish a visual style that exuded warmth, trustworthiness, competence, and authenticity, effectively embodying the natural essence of the probiotic formula. This was particularly crucial as the product entered a fiercely competitive market landscape. By infusing the visual identity with these qualities, I sought to differentiate the offering and convey a message of reliability and effectiveness to consumers amidst the crowded marketplace.
My aim was to establish a visual style that exuded warmth, trustworthiness, competence, and authenticity, effectively embodying the natural essence of the probiotic formula. This was particularly crucial as the product entered a fiercely competitive market landscape. By infusing the visual identity with these qualities, I sought to differentiate the offering and convey a message of reliability and effectiveness to consumers amidst the crowded marketplace.
Project Summary
Disciplines
+ Brand Development Strategy
+ Brand Identity Design
+ UI Visual Design
+ Packaging
+ Brand Development Strategy
+ Brand Identity Design
+ UI Visual Design
+ Packaging
+ Brand Development Strategy
+ Brand Identity Design
+ UI Visual Design
+ Packaging
+ Brand Development Strategy
+ Brand Identity Design
+ UI Visual Design
+ Packaging
Applications
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
+ Adobe InDesign
+ Adobe Illustrator
+ Adobe Photoshop
+ Figma
Brand Identity
The term "Chō" translates to "gut" in Japanese, a fitting choice for a naturally sourced, plant-based probiotic supplement. This name not only conveys relevance but also adds an element of enjoyment and curiosity to the brand's identity, particularly in terms of product naming, fostering greater engagement with consumers.
The term "Chō" translates to "gut" in Japanese, a fitting choice for a naturally sourced, plant-based probiotic supplement. This name not only conveys relevance but also adds an element of enjoyment and curiosity to the brand's identity, particularly in terms of product naming, fostering greater engagement with consumers.
The term "Chō" translates to "gut" in Japanese, a fitting choice for a naturally sourced, plant-based probiotic supplement. This name not only conveys relevance but also adds an element of enjoyment and curiosity to the brand's identity, particularly in terms of product naming, fostering greater engagement with consumers.
The visual identity is built upon key components crucial to any brand identity endeavor. It features a clean, crafted logotype design that exudes a warm and approachable vibe, with a special emphasis on highlighting the macron for added prominence. Complementing this is a vibrant, contemporary color palette that seamlessly flows across all brand touch-points, particularly accentuating the packaging. Additionally, there's a focus on a modern, lifestyle-driven image strategy, fostering genuine and inspiring connections with the audience.
The visual identity is built upon key components crucial to any brand identity endeavor. It features a clean, crafted logotype design that exudes a warm and approachable vibe, with a special emphasis on highlighting the macron for added prominence. Complementing this is a vibrant, contemporary color palette that seamlessly flows across all brand touch-points, particularly accentuating the packaging. Additionally, there's a focus on a modern, lifestyle-driven image strategy, fostering genuine and inspiring connections with the audience.
The visual identity is built upon key components crucial to any brand identity endeavor. It features a clean, crafted logotype design that exudes a warm and approachable vibe, with a special emphasis on highlighting the macron for added prominence. Complementing this is a vibrant, contemporary color palette that seamlessly flows across all brand touch-points, particularly accentuating the packaging. Additionally, there's a focus on a modern, lifestyle-driven image strategy, fostering genuine and inspiring connections with the audience.
Digital Application
A robust social media marketing strategy is indispensable for effective brand engagement in today's digital landscape. The strong visual identity enables a smooth transition across social platforms, whether the content is product-centric or more abstract, enhancing dynamic engagement with the audience.
A robust social media marketing strategy is indispensable for effective brand engagement in today's digital landscape. The strong visual identity enables a smooth transition across social platforms, whether the content is product-centric or more abstract, enhancing dynamic engagement with the audience.
A robust social media marketing strategy is indispensable for effective brand engagement in today's digital landscape. The strong visual identity enables a smooth transition across social platforms, whether the content is product-centric or more abstract, enhancing dynamic engagement with the audience.
